SHIFTING INTERACTIVE PERSPECTIVES
We’re a small group of seasoned New Media professionals. Yes, we understand all that techie stuff. But we think beyond it. We blend the strategic thinking of a marketing consultancy with the kind of creative you’d expect from an advertising agency. In the end, you get better results and a faster return on your investment. And that helps you make waves in the marketplace.
We’re Seismic.
We help you make waves.
RUMBLINGS...
June 21, 2008 | Rich Media
Rich media is all the rage and for good reason. Rich media can increase click-through rates, can help break through the clutter of standard banner ads and often times can contain as much information in a banner as an entire micro site. But what exactly is rich media and is it right for you?
According to the Interactive Advertising Bureau, “Rich media is now defined as advertisements with which users can interact (as opposed to animation-only ads and excluding click-through functionality) in a web page format.” Interaction is key to getting your target audience engaged with your brand. More engagement typically lends itself to more recall, more sales or more of whatever your desired outcome is. But rich media must be thought all the way through before implementation and must meet campaign goals. Just like any other distribution vehicle, rich media must be used with the right audience to reach them at the right time and must fit within your budget.
While rich media is another great tool for web advertising, it is just that, a tool. It is not the silver bullet that advertisers keep searching for. Instead, just like other advertising, it must fit within the strategy, it must be the right way to deliver the message and it must complement the other elements of the campaign. However, if rich media does fit with your goals and objectives and is the right way to get your message to your audience, be prepared to get your creative juices flowing. Your imagination is the limit when it comes to rich media.
Posted by Lynn @ 10:37 am | permalink
May 19, 2008 | Push vs Pull
Have you been hearing marketers talk about push vs. pull? And have you been thinking they’re talking about a friendly round of tug-of-war? If so, this Rumbling is for you.
Push vs. pull is the difference between pushing your marketing message out to your audience (and hoping you pushed in the right direction) versus letting them pull the information they want in to them.
While most traditional marketing tactics, such as TV or newspaper, use push methods, this way of communicating to your customers is becoming not only outdated but also expensive. When you push you’re hoping your message reaches the correct audience at the right time. However, if you implement pull tactics instead, your customers can pull the information to them whenever they’re ready to receive it.
What are some examples of pull tactics that allow the user to get your message the way they want to receive it? RSS Feeds, Podcasts and Search Engine Optimization, just to name a few. But not every pull tactic may be right for your organization. These initiatives need to fit into a marketing plan and meet goals and objectives just as any other marketing vehicle would.
Now that you know push vs. pull isn’t a game of tug-of-war, how will you implement pull methods into your marketing mix?
Posted by Lynn @ 9:50 am | permalink
April 16, 2008 | Social Media and PR
There’s been a lot of talk lately about Web 2.0 and how it affects an organization’s advertising, website and brand. But what’s not often talked about is how social media affects public relations. Public relations involves starting a conversation with the media. To have this dialogue you need to communicate with editors in the way they want to be communicated with. That means the days of faxed press releases are long gone. Now a press release should be distributed via email or, better yet, RSS feed. Also, attachments in emails are frowned upon and instead a link to photos and images should be created on your website where editors can pull the images they need. This link is often a social media newsroom that is created, designed and managed to give the media a one-stop shop of pertinent news and images for your company. Web 2.0 is changing communications quickly and it’s important to keep up and stay in the know in regards to its effect on your business and your public relations.
To learn more about how social media and its effects on your PR initiatives, give us a call and we can discuss what’s right for you.
Posted by Lynn @ 11:22 am | permalink
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